The 2024 financial year is coming to an end. Are you thinking of starting a new business? Do you want to enter the electrical insulation safety matting market? If yes, then we have good news for you.
The Electrical Safety PPE Market Size is projected to grow from 10.56 (USD Billion) in 2025 to 16.52 (USD Billion) by 2034, at a 5.92% CAGR.
The numbers are amazing- right? The competition is also going to be fierce, as well.
Traditional selling techniques may not yield the profits you expect. You will need expert tips to stand out from your competitors. Here, we share some practical tips that we have gathered in our 14+ years in the electrical rubber mat business:
7 Practical Tips That You Should Follow in Your Insulated Rubber Mats Reselling Business
We have catered to over 3655 electrical insulation rubber mat customers and contributed to some global landmark projects like the expansion of Abu Dhabi International Airport and Qatar Metro. On the other hand, we are regular electrical matting suppliers to many small and medium-sized businesses across the globe.
Therefore, you can stay assured that these tips will certainly work for you, no matter your business size.
1. Study the Electrical Rubber Mat Market In Depth
When you are starting something afresh or thinking of expanding your business, you have to do the groundwork right. Electrical safety mats will give you consistent profits if you know where to sell them. Electrical mats are the basic needs of any industry that requires foolproof electric insulation. The industries can include power plants, substations, workshops, etc.
Identify the demand and gaps in the supply. Research the demand, pricing trends, major competitors, and customer preferences. Along with this, Keep an eye on market fluctuations and government policies on electrical safety will give you a competitive edge.
2. Find a Loyal Customer Base
A strong customer base is the backbone of any business. Nonetheless, a loyal customer base will keep the wheels of profit running.
- How to identify loyal customers in the electrical insulation rubber mat business?
- How to find loyal customers in business?
- Where to find loyal customers in business?
Loyal customers are known as- ‘returning customers’ in the business language. People who keep buying from you. They can be end users of insulated rubber mats or a fellow stockist.
Start identifying potential customers such as electrical contractors, industrial safety managers, factories, and commercial buildings that require insulating mats. Build a rapport with them and keep adding value to their journey.
Attend trade shows, safety expos, and industry events to network with potential electrical insulation safety matting clients.
3. Understand Customer Needs Based on Types of Electrical Matting
Electrical safety mats come in various standards such as the IS 15652, IEC 61111, and ASTM D178. The IS 15652 mats are popular in the Indian market, the ASTM D178 insulated rubber mats in mainly North American countries and the IEC 61111:2009 electrical insulation safety matting is accepted globally.
Understanding the needs of your identified customer base will help in developing long-term partnerships with them.
Moreover, educating your customers on these specifications will enhance their trust in your expertise and help in making informed purchasing decisions.
4. Get Adequate Electrical Rubber Mat Compliance Approvals and Certificates
An electrical insulation safety matting is a type of personal protective equipment. Organizations such as OSHA (Occupational Safety and Health Administration), HSE, and others enforce these regulations to create a safe work environment around electricity.
Not using them correctly will lead the users into legal trouble. Seasoned buyers will ask you for compliance and testing certificates for the electrical insulation rubber mat that you sell.
Partner with reputed suppliers who provide certification documents, test reports, and warranty details.
5. Learn the Basics of Digital Marketing
If you want to be visible, you have to have an online presence. The first thing people check nowadays is whether you have a website, social media profile, and most importantly- the reviews of your products on the Internet. Being a first-timer in the electrical insulation safety matting business, you may not have a wide digital footprint. This is where digital marketing comes into the picture.
Utilize platforms like Google Ads, LinkedIn, and industry forums to promote your products.
Optimize your website for SEO by including keywords like electrical insulating mats, rubber safety mats, IS 15652 mats, and IEC 61111 mats to attract potential customers. Running targeted ads and email marketing campaigns can help in reaching a broader audience.
6. Work on Getting Client Testimonials
Client testimonials or reviews are powerful tools for marketing the electrical mats you want to resell. They are the reflections of values you maintain while you work, your product quality, and the types of services you provide.
After completing successful sales, request customers to provide feedback on the quality and performance of the mats.
7. Learn When to Set Limits on Orders
Yes, you must learn when to stop. Specifically, when it comes to electrical insulation rubber mat customizations. Your customers can ask you for anything but you mustn’t have to cross your boundaries every time. Customer is the king, but their satisfaction does not only depend on how many customizations you offer.
Instead, it depends on how you deal with them and how much you understand their requirements.
- Large orders may seem attractive, but they can cause cash flow issues if not managed properly.
- Evaluate your inventory capacity, manufacturer supply timelines, and financial stability before committing to bulk orders.
- Have a well-defined policy for advance payments and delivery timelines to avoid delays and financial strain.
Why Resell Electrical Safety Mats?
Electrical safety mats are one of the crucial elements in the PPE kit that individuals need while working in a high-voltage environment. Others include gloves, jackets, boots, and more. You can think of electrical insulation matting as the base of safety. Workers stand on them while operating machines over 1000 volts. Hence, it provides overall protection to people who come in contact with exposed wires.
Out of the other types of electrical safety products, reselling electrical safety mats is profitable because:
- Wide range: Electrical insulation safety matting comes in three types- IS 15652, ASTM D178, and IEC 61111:2009. Moreover, each of them has 4-5 variants. Therefore, you have a wide range here.
- High demand: Industries are getting more cautious about the aftereffects of an electrical accident. Thus, the demand.
- Low Initial Investment: Compared to manufacturing, reselling requires minimal setup, making it an ideal business for new entrepreneurs.
- Repeat Business & Long-Term Clients: Companies frequently replace worn-out mats, ensuring repeat sales and lasting customer relationships.
However, keep in mind…
Reselling business comes with a lot of challenges. If you are already reselling some other material- what’s your thought on the reliability of the supplier?
You have to ensure that you work with a credible electrical matting supplier who offers quality-certified products, has a good brand presence, and is always there to answer your queries.
We have an industry-first channel partnership program to offer. Connect with us if you want to know more about the electrical safety mats reselling business!
